47 Sentences That'll Make You More Money Than a 4 Year Business Degree

Whatever Business you are in, study psychology, cognitive bias, and body language.

People buy with emotion, then justify with logic. 

Sell the transformation, not the product. 

Tell prospects your price, then keep quiet. 

It's easier to sell an offer that solves a pain than one fulfilling a desire. 

People don't care about your offer, only what you offer can do for them. 

If your offer has a solid guarantee, it will result in more sales than refunds. 

Memes are one of the most powerful forms of marketing. 

Copywriting is 80% research, and 20% writing. 

Your service/product should meet demand, do not try to create it. 

The market is not "saturated", your offer should be attractive.  

Using pictures for written testimonials will make them more believable. 

You don't need a $2000 MacBook Pro,$967 logo or a $87,000 degree to start a business. 

You become wealthy by becoming valuable, then becoming scarce. 

Quantify the timeframe of your offer. 

Sales is about listening. 

You can be terrible at sales calls if you have a great offer. 

There is no such thing as too high of price, only too little value. 

Specific words and numbers are more believable than broad ones. 

A happy customer is the most powerful form of marketing. 

When stating your price at sales call, say "it's a one time investment of --------, not the price is -------" 

Marketing is about empathy. 

Use the words "you" and "your" in your copy to make it more engaging. 

Use headlines to steal attention and hooks to keep it. 

An average product with great marketing will outsell a great product with bad marketing. 

Never sacrifice your reputation for money. 

Charge "High" prices so you can deliver more value for your clients. 

Selling a good product in a bad market is a losing battle. 

Handle objections in your FAQ section of your landing to increase conversions. 

Your sales pitch shouldn't be over 2 minutes. 

It's okay to fire clients which creates trouble for you. 

To grow at the start, say "yes" to many opportunities, but continue growing, learn to say "no". 

Social proof+urgency+risk free guarantees+bonuses= irresistible offer. 

Use power Thesaurus to replace boring words with strong ones to increase conversions. 

The less you care about making sales, the more you make. 

If what you sell is confusing, nobody will buy. 

If you don't think you can help a prospect, be honest. 

There will always be a market for health,wealth and relationships. 

Compete on value, not price. 

A 5th grader should be able to understand your writing. 

Give value with 0 expectations and you will get 10x returns in the long run. 

Use the same words and phrases as your target market to increase conversions. 

Study talented fiction writers so you know how to write engaging stories. 

Your 0 to hero story is one of your most powerful marketing strategies. 

Persuasive writing sounds conversational , not academic. 

People want to see pictures of your product or service in use. 

If you wouldn't work with someone for a year, don't work with them for a day.